Self-Service Technology in Casual Dining Restaurants

This study extends existing research within the area of SST by examining which factors affect consumers’ attitudes toward and satisfaction with in casual dining restaurants. Results are based on a survey 169 respondents interviews one marketing communicator. Usability, pleasure, lack personal service, technology readiness, support, ease use explained 65.2% attitude SST. However, for only four were significant: usability, explaining 61.6% satisfaction. The paper also provides useful information to managers charge decision design implement